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FerryEurope.com Launch a Dedicated European Breakdown Insurance Service PR Web (press release)

30.08.11

Leeds, UK (PRWEB UK) 30 August 2011

The beginning of 2011 witnessed the launch of FerryEurope.co.uk. Following in the footsteps of this successful launch, Ferry Europe have developed and launched a bespoke European breakdown cover product, to package with their existing product line of ferry tickets.

A spokesperson for the company said the package was a natural progression within the company’s portfolio of travel offerings.

“It was an obvious marriage; the majority of our ferry customers take their vehicle onto the continent. That vehicle needs breakdown insurance.”

Managing Partner Fraser James Malyk said that at the heart of product development is the user experience.

“We need to make the customers life as easy as possible. We are currently working on a number of technology developments and refinements in the customer’s journey. Keeping the products simple, the journey clean and the experience social – users will be more likely to buy with us”

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