LifeSource Direct Launches Hero's Campaign for No Medical Life Insurance
LifeSource Direct, a consumer direct, no medical exam life insurance provider, announces its new “ Be a hero For your Love “ life insurance campaign.
Boise, ID (PRWEB) April 18, 2013
LifeSourceDirect.com, a no medical exam life insurance provider focusing on direct-to-consumer insurance and financial products, announces its new “Everyday Heroes” life insurance marketing and advertising campaign. This integrated online marketing campaign is a refreshing departure from traditional insurance advertising and promotes the dramatic convenience and easy life insurance purchase experience consumers can enjoy from direct, online search and selection of no-medical exam term life insurance through LifeSourceDirect.com, a trusted advisor and provider of no-medical exam life insurance products including no-medical exam term life insurance and fully-underwritten life insurance offerings.
“It is no understatement to say that the consumer experience of insurance in general is excruciating and overly-complex. Today’s consumers seek and deserve a better, simpler, faster, and more convenient evaluation, search, and purchase process for overly-complex financial products like insurance, annuities, and ever-complicated health insurance products. We have created an innovative online insurance ESP (Evaluate-Search-Purchase) portal for consumers to easily find the best and most convenient insurance offerings in the marketplace, from over 60 different premium carriers, that best fit consumers’ individual needs," said Steve Inch , Director of Marketing for LifeSourceDirect.com. “We have stripped out the complexities of insurance processing and put all the power into consumers’ hands where and how they want it.”